You-shaped advice

Francis Clark Financial Planning’s campaign was all about tailoring their service to individuals, rather than the usual off-the-shelf approach. The video’s cheeky tone of voice helps communicate their friendly and human approach.

The video was voted #1 on the Drum leaderboard the month it was released.

Credits

Client: Francis Clark Financial Planning
Agency: AB Advertising
Creative Director: Marcus Bennett
Film Director: Jason Purvis
Copywriter: Alfie Hayward