Rebrand and new website for Willis Owen investment company. We used the positioning line ‘Own your financial future’ to centre everything around the customer.
Working with the wider marketing and web design team, I came up with a new tone of voice and rewrote all their content. This meant learning a lot about what you can and can’t say when writing about financial subjects, as well as getting my head around a tonne of investment language.
I also wrote their 2017 ISA guide.