Unleash your sporty side

A national campaign to get Scotland moving.

Piggybacking on the Queen’s Baton Relay and the Glasgow Commonwealth Games, this government-funded roadshow was all about getting people involved in the sporting opportunities on their doorsteps.

We created posters, t-shirts, head-in-hole photo boards, branded vehicles and a film for the big screen at the Commonwealth Games.

Arena film

As part of the campaign I also edited the Commonwealth Games edition of SportFirst magazine


Client: sportscotland
Agency: The Union
Creative Director: Michael Hart
Art Director: Ruth Yee
Copywriter: Alfie Hayward