A long-copy press ad for the Children’s Panel, who help abused and at-risk children.

Taking the blunt and brutal approach, the ad explains what’s happening now and what you can do to help, with the strapline reinforcing how simple the reader’s choice is.


Client: Children’s Hearings Scotland
Agency: The Union
Creative Director: Michael Hart
Art Director: Ruth Yee
Copywriter: Alfie Hayward