A rebrand and campaign for Europe’s biggest car leasing company. The ads were quite straight as they had to work all over Europe. They were all about making car leasing more relatable by comparing it to familiar things.

The first phase of the campaign generated over 50,000 clicks and 445 leads.


Client: LeasePlan UK
Agency: Six
Creative Director: Alex Shallish
Copywriter: Alfie Hayward