Inside the box

An ambient stunt promoting an exhibition of Scotland’s greatest inventions.

We placed a cryptic clue and physical representation of inventions on Edinburgh’s Princes Street, where passers-by could try to crack the code.

That’s me in the box too. When we lost our budget for a model to represent anaesthesia I climbed inside and pretended to be unconscious for five hours.


Client: National Library of Scotland
Agency: The Union
Creative Director: Michael Hart
Art Director: Ruth Yee
Copywriter: Alfie Hayward