Graffiti animation

A film to show young kids in Glasgow why carrying a knife isn’t a great idea.

We wanted to do something that actually involved the communities where knife crime happens. So every frame of the stop-motion film was painted onto walls in the worst-affected areas, where local kids could talk to the team and get involved.

The final film was projected onto walls in Glasgow and shown in the cinema. Following the campaign, Scotland saw a 35% decrease in knife crime.

Behind the scenes

The final film

Projections

Credits

Client: The Scottish Government
Agency: Leith
Creative Director: Gerry Farrell
Art Director: Steve Allsopp
Copywriter: Alfie Hayward