Born to store

Rebrand and ad campaign for Len Lothian U-Store.

Len Lothian wanted to reposition itself as the chummy neighbourhood self-storage company. They had the heritage and reputation to prove it, having been operating since 1964 and employing genuinely helpful staff.

So we renamed the company Len’s Self Storage and came up with three characters to front the brand – Big Len, Medium Len and Small Len, representing their range of storage options. We then redesigned the branding, created a new tone of voice and ran it all out across an ad campaign.






Client: Len’s Self Storage
Agency: The Union
Creative Director: Michael Hart
Art Director: Ruth Yee
Designer: Graham Hancock
Copywriter: Alfie Hayward